QC posted on 07/09/2006

Trivia
Q. A. Common flavours include orange blossom, tupelo, buckwheat, clover, blackberry and blueberry.
B. In Australia, the most common X is from eucalyptus trees.
C. It is used as an anti-microbial agent used for dressing wounds, burns and skin ulcers. Additionally, its use reduces odours, swelling and scarring. It also prevents the dressing from sticking to the healing wound. Some even claim that a single drop of this directly on the eye can treat mild forms of conjunctivitis.
What is X?
A. Honey

1. X holds 26.4% of the shares of L'Oréal, world's leading company in cosmetics and beauty. The Laboratoires Inneov is a joint venture in nutritional cosmetics between X and L'Oreal. Galderma is another joint veture in dermatology between X and L'Oréal. Others include Cereal Partners Worldwide (with General Mills), Beverage Partners Worldwide (with Coca-Cola), and Dairy Partners Americas (with Fonterra). Identify X.
a. X - Nestle

2.
Identify the person (refer: pic1) and connect to Qn1.
a. Julius Michael Johannes Maggi, founder of Maggi that Nestle bought over in 1947.

3. 'Mike' says - "People take things too seriously and panic over the most trivial things. But at the same time there are many people out there who think things through without jumping to conclusions. You can't let pointless speculation rule your lives and force you to live in fear." According to the designer, the purpose of this website was to find out how the public reacts to lack of information. Name the website.
a. www.eon8.com. The purpose behind the website, which was launched in late 2005, was revealed on July 1, 2006.

4. Females are always referred to with the title 'Miss' or 'Mrs'. Formerly, married females were referred to by their husband's names. However, this custom has been abandoned. On the other hand, the title 'Mr' is never used for the males. Which event is associated with these peculiarities?
a. Wimbledon

5. Pirates of the Caribbean : The Curse of the Black Pearl
Pirates of the Caribbean : __________?
a. Dead Man's Chest

6. Which ad agency was behind "I love you, Rasna" campaign?
a. Mudra. (Mudra has decided to part ways with Rasna)

7. Who owns the "Hot-Snax" brand of snacks?
a. Mother Dairy

8. History was made few days ago at 14,400 ft above sea level. The "Old Silk Route" was re-opened for border trade between India and the Tibet Autonomous Region (TAR) of China, 44 years after it was halted following the Indo-China war in 1962. Which Pass was re-opened?
a. Nathula (La means Pass in Tibetan language)

9. X, a mobile game development company has tied up with actor Madhavan to bring out six mobile game titles based on the actor. The first game is titled Madhavan's MIG, which allows the player to get into the cockpit of an MIG aircraft. About a month back, the company released a soccer mobile game based on Indian footballer Baichung Bhutia, and a guitar-based game with musician Bappi Lahiri. Name X.
a. Paradox

10.
Identify the advertiser. (Refer: pic2)
a. Sony. This new Sony outdoor advertising campaign in the Netherlands for its PSP handheld gaming device has drawn accusations of racism from online critics. The giant billboards show a very tough looking white woman, dressed in white, gripping a black woman, dressed in black, by the jaw with the slogan: "PlayStation Portable White is coming."

Bonus Question (2 points)
Q. Connect: Mole Antonelliana, Sion and 'RI'. (Hint: Republica Italliana
A. The 2006 Winter Olympics at Turin.
Mole Antonelliana - The logo of the Turin Olympics was a stylised version of this monument which is located in Turin.
Sion - Sion was the place in Switzerland which was a contender for the venue for the Winter Olympics. Apparently, Sion was the favourite, but the results of the voting went in favour of Turin.
'RI' - The Mole Antonelliana is present on the 2 cent Italian Euro coin. 'RI' stands for 'Republica Italliana', which appears on the Italian Euro coin.